Steve Horowitz is the founder of Aldea, a recently opened restaurant with Mexican inspiration rooted in the heart of La Jolla Village. “Aldea isn’t just a restaurant; it’s a testament to my love for La Jolla. My deep-rooted connection to this community has shaped and inspired me in so many ways.” Learn about Steve Horowitz…
Follow at: @aldealajolla
Hometown: Somers Point, NJ
First job: Paperboy.
Favorite ways to spend your free time in CA: Going out for dinner and cocktails and my weekend getaways in Laguna.
Your biggest accomplishment and why: Raising an amazing son.
The biggest obstacle you overcame: Being a serial entrepreneur, most of my obstacles are self-made, but it’s usually the obstacles in going from concept to a tangible, successful business.
Someone who inspires you and why: Elon Musk. He takes on unthinkable ideas and brings them to life like nobody who has ever existed.
Advice to someone pursuing a career path in what you do: Know your strengths and weaknesses and be honest with yourself. This lifestyle isn’t meant for most.
Favorite quote: “Good is the enemy of great.” —James Collins
Something someone would be surprised to learn about you: I’m quiet but very competitive.
What makes someone fabulous: A person who lives in gratitude and has an unspoken energy you want to be around.